Update: Reprinted with permission in Radio ZS Vol. 73, No. 4 2020, the journal of the South African Radio Society.
Amateur radio has a demographic problem. In the U.S., there is a clear belief that members of the hobby are old. And getting older. What that means in actual age distribution just isn’t known. Unfortunately, our “visions of gray” are based not upon accurate scientific measurement but on the assembled impressions we get through our personal “windshields” as we go about our daily travels. It’s standard convention to hear us hams urge everyone in hearing or reading range: we need to get more young people into amateur radio!
But whose amateur radio? The extant one driven by us largely gray-haired middle-aged to geezer-dom adult (men)? Yep, that’s the one generally being referred to in this wisdom. Our collective strategy amounts to getting them to come to “us.” How’s that working out for us? Given that our knickers are a bit tangled up over the issue, I’d say not so good.
Lee Corso, the curmudgeonly ESPN television sports announcer, is famous for his Not So Fast! comment when he questions another view or approach to the featured college football game being broadcast. Our attempts to bring new, young hams to our clubs is, in principle, admirable and understandable. But how is that working? Imagine a hobby dominated by young people. Say, competitive eSports (video games). We geezer-dom adults are approached to come to a teen-driven club, learn about it, and then join to continue to attend each month. How many readers would find that appealing? I’d bet not that many.
My recent interview in Episode 319 of the ICQ Podcast with Graham Brody KD9NTQ illustrates the clear market failure that this singular “come to us” approach has yielded. Graham’s interview suggests that while this is a good outreach program for many young prospective hams, it’s not enough to engage them broadly. And, it simply does not reach the market where the most likely candidates are socially engaged. Instead, Graham says help them get started…and get out of their way!
Graham KD9NTQ started the Illinois Young Ham Club to engage young people to converse about ham radio and grow into the hobby. We should listen to him and learn what one approach is to do what we collectively tell one another must happen. Talk is cheap. The walk, well, is just more effort. I’ll let you listen to my interview with him for the nuances of the details. But here are some bullet points that are take-away strategies.
- Do encourage young people to get involved with adult-driven ham clubs. But then encourage, sponsor and assist them to create their own youth-driven groups. Get out of their way but be available to help when called upon!
- Rich environments for exposing young people, both male and female, to amateur radio lie in Maker Spaces and Gamer Groups. Seek out, especially, maker spaces which tend to be advertised in local communities. Clubs should offer to give a demo—not longer than 30 minutes—without a lecture but with an actual demonstration of amateur radio operations.
- ARRL and RSGB should “tag” youth-driven or youth-oriented clubs in their Find-A-Club databases. Graham found the North Shore ARC in the Find A Club database. The Illinois Young People Ham Club, for instance, should be tagged as a youth club as should any others. ALL ARRL-affiliated clubs should report annually the number of members who are less than 25 years of ago so the League can track them. This should be a bench-mark metric to gauge progress in recruiting youth into amateur radio and the League itself. (To my knowledge, the ARRL is doing nothing released publicly to track youth members or contacts.)
- ARRL should offer a “build a club” set of actions to help young inquirers to the League start their own club. They will want to engage with others of a similar age range, Graham says, and the League should explicitly foster that activity, perhaps matching them with an existing adult-driven club for assistance. Be there if asked but get out of their way when they are enjoying the hobby! Walking the walk here as the League has already been talking the talk.
- Should the ARRL and RSGB buy adverts (or give ad swaps) in gaming magazines, promoting ham radio contesting as a greater challenge? Yes! Track the “how did you find out about us” using conventional “use this code” tags in the adverts. If one thinks they’ll just run across QST at their local Barnes & Nobles, they are very sadly mistaken. Graham bumped into ham radio on Youtube!
- Help them get launched. Get out of their way. They will grow into mid-adulthood and join our extant adult-driven clubs. Plant the seed. And get out of their way!
It is unfortunate that many organizations are heavily imbued with a “not invented here” mindset. That is challenging for outsiders to the inner circle of power to break through. See the thread and comment by W9WHE on eHam.net regarding the ARRL, for instance. There are many other examples of this opinion regarding the League. I suppose similar comments could be made about the RSGB, of which I am also a member. But whether “invented” by the central staff or Board of either organization, this teenager has given us a general road map to reaching young people, both boys and girls, similar to him: interested in technology but had to run across something called “amateur radio” on YouTube rather than the explicit efforts of the League. Quit talking without walking.
Graham’s a leader at age 15 already, just won his Extra license, and clearly has an understanding of many of these issues. We have to resist the conjuring up of all the reasons of why they won’t work from a geezer-dom world view. Well, a guy like me can dream, right?